Here’s our 4 reasons on why you should be reviewing your online marketing at least annually.
1. Staying up to date and having the industry in the know
Nothing shows professionalism more than a business knowing and displaying everything they know about the industry they’re in. From updating your website with new products and services regularly to writing up a new blog every now and again. Wouldn’t you be more likely to buy from someone if they knew their stuff? Every now and again do a review on your website and check the following points.
- Is the website in line with your branding?
- Is all your content relevant and up to date?
- Do you have any new testimonials?
- Do you have any new products or services to add/remove to the website?
- Are you marketing the website?
2. Social media is changing; you need to too.
No longer is it about how many likes you have or what you’re offering. Social media is all about the engagement and capturing attention. Facebook has admitted that it shows video content 75% more videos than last year to encourage consumers to engage with them. Review your social platforms to make sure it’s complementing your business and website, as well as marketing it.
3. What’s been happening in your business?
Has anything changed? Have you taken on new members of staff? This is similar to No1. But looks at the business as a whole. It’s more important than ever to update your website with latest news of the business whether that’s winning an award to a new member of staff joining the team. Google take into account all actively that happens on the website and uses that data as a way of proving you’re a ‘real business’ in the rankings.
4. Everyone needs a change once in a while
Technology is changing, and so are the way websites are responding it. These days a good website contain short but catchy content, a video and should be mobile responsive. Not only does this work you favour in terms of Google rankings, but it’s also nice for people to see something refreshing and new.
And there we have it, a few things you should be keeping an eye on when growing your business’ online presence. If you’d like any help with your online presence, simply get in touch on 01792 293 366.