Case Study: Wild and Game

Wild and Game is an organisation with the aim of promoting game meat to the British public. They are a non-profit company and produce a wide range of game-based products such as: pies, pasties, sausages and, more recently, oven ready meat and ready meals.

We first engaged with Wild and Game when they needed a solid platform to promote, showcase and sell their game products. This was very important as the main goal of their website was to make the user experience as simple as possible, so customers can shop with ease.

A lot of people don’t realise that the back end of a website is just as important as the front end. Wild and Game needed a site they could easily update, as they regularly add new products and blog articles. We built them a website using a WordPress CMS system where they can log in and update content and products with ease. The WordPress system also allows Wild and Game to manage all of their online customers and orders in one place.

Like a lot of our clients, Wild and Game understood how their new business could benefit from digital marketing channels. We now manage Wild and Game’s social media accounts and Google Ads campaigns.

We provide them with weekly reports and catch up regularly to go over the digital marketing strategy. Whether that means reviewing their Facebook and Google Ads budget or simply discussing what they have going on and creating ideas around how we can incorporate that and current affairs into their campaigns. For example, last week was UK Sausage Week, so we created a campaign around this and pushed recipe ideas using their range of pheasant sausages.

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