One of the most important drives behind digital marketing is to meaningfully connect with your customers. To do this you need to establish who exactly your target market is. By following these three simple steps, you can ensure you’re reaching your target audience through the right channels and actually connecting with them.
1 – Do your research
Before you can even think about how you’re going to reach your audience you need to figure out who they are. You should look at your current customer-base and determine exactly who they are; looking at key demographics. You can delve into this as far as you like.
It may be useful to look at your competitors. How are they speaking to their customers? Take a look at their social media pages and see who’s interacting. There are many online tools which analyse certain trends and establish what audiences are searching for, such as Google Trends and Google Insights.
2 – Choose the right platforms
Choosing the right platform is essential. You need to know what your target demographic is using and what platforms they’re more likely to engage with on a regular basis. For example, if you’re targeting middle-aged mums you would want to utilise platforms like Facebook and Instagram rather than LinkedIn or Snapchat. You can easily look up social media demographic stats online.
3 – Speak their language
It’s important to connect with your audiences, especially on social media platforms. Which is why it is so important to speak their language. For example, if you’re selling make up to young adults and teenagers, you’re going to need to speak to them like you’re their best friend. However, that isn’t necessarily going to work if you’re promoting flu jabs to elderly people where you will have to take a more formal approach.
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