Email marketing is a powerful tool in digital marketing and remains to be, one of the most effective ways of engaging with existing and potential customers.
Email marketing is a great way to interact with your prospects and encourage them to make valuable actions resulting in conversions. Below are some tips on how you can make sure your email marketing campaign is up to scratch and you’re getting to most you can out of it.
Mailing Lists
When sending your marketing emails it’s very important to ensure that the right people are getting the right emails. While using email marketing platforms such as MailChimp you can segment your audience into lists. For example, those who have purchased a particular product or service so you can then target those users with a particular email.
Mailing the right emails to the right people will result in fewer users unsubscribing and generate higher clickthrough rates, ultimately leading to more conversions.
On Brand
You need to ensure that your emails are clearly identified as your business with consistent branding, for example, colours and logos.
Your email needs to stand out from the influx of emails we all receive on a daily basis. You need to make it irresistible for potential customers to open. Start with an eye-catching email headline.
GDPR
By now, you’ve definitely heard of GDPR. It’s very important to ensure that all of your digital marketing is GDPR compliant, this can be particularly prominent in email marketing. You must ensure that all users you are sending emails to have agreed to it. They must have initially subscribed and given you permission to send emails to them. You must also ensure that you always give them the option to opt-out or unsubscribe.
Automated Emails
Make sure you make use of automated emails, they’re incredibly efficient and the best thing is you only need to set it up once! You can create an email template and then have it send automatically to send to particular users, for example, sending an email to customers 5 days after purchasing asking for reviews or feedback.
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