5 Tips on how to create successful Facebook paid adverts, to benefit your business…

1. Ability to target your customers specifically:

When creating a Facebook paid advert, Facebook will allow you to select the audience in which you wish your advert to reach. You can do this by selecting your audiences age range, gender, interests, Facebook activity and Facebook page likes. This means that your advert will only be viewed by people who are interested in what you are offering. This helps to minimise wasted impressions on people who are not interested in your product or service. This then means that your advert will be more successful.

2. Targeting Location:

After selecting the audience in which you wish to target, you can then select the location you wish your ad to reach. This is perfect for small businesses wishing to create an established present in their local area first. For example, if you want to advertise your new independent store in your local town, then you can select this town location. This means that your ad will only show to people living in this town. Strategically, you may also want to target the towns surrounding this area so that your ad is shown to these people too.  This will help to stop your advert being shown to people who live nowhere near the store and don’t have access to visiting the store. This will help to boost the success of the advert campaigns objective.

3. Establishing Higher Brand Awareness:

This style of paid advertising is great for small businesses that are trying to gain establishment in the social online world. When creating this style of advert, you will firstly need to select your objective to brand awareness. Selecting this then means that your advert is designed to achieve as much reach and impressions as possible. This means as many people as possible, who are interested in your business, will see your advert. This then means that this audience is now aware of your business and if in need of your products or service, will consider you when wanting to make a purchase or enquiry.

4. Remarketing:

Facebook advertising also allows you to remarket to people who have already visited your website. This is done through embedding a piece of pixel code into your website. This then talks to Facebook explaining who has visited your website. This will then hopefully encourage this audience to make a purchase from your website as the advert will keep reminding them about your business and the products you have to offer. This will then help to improve your business conversion rate.

5. High percentage of traffic to your website:

Paid Facebook advertising can encourage your target audience to visit your website. This can be done by including a call to action on your advert. Facebook allows you to include page URL links in the adverts, encouraging viewers to click through to the page of your choice. Some advert designs also include a ‘shop now’ button, or ‘learn more’ button where your audience can click onto this and go straight to your website to either find more information out about your product or service or to make a purchase. This makes it easy for customers to go straight to the source they want meaning they are more likely to click through. This will then generate a higher percentage of traffic to your website which will then hopefully lead to a higher conversion rate, meaning higher sales or enquires.

If you are still unsure about Facebook paid advertising, then we can help. Here at Copper Bay Creative, we offer Facebook paid advertising management services meaning we can create and monitor all your Facebook advertising campaigns. Just call us today on 01792 205823 or email us at info@copperbaycreative.co.uk. We are always happy to help!