There is plenty to consider when designing your website to ensure that your users are getting the most out of your site and getting a positive user experience.
Your website is likely to be competing with many other local and national companies offering similar products or services. This is why it’s so important to make yours stand out from the crowd and ultimately result in more desired conversions.
It is important to be consistent with your branding. When designing your website, you need to think about your brand identity. How do you want your business to be perceived by potential customers? You’ll need to be consistent with brand font, colours and logo. This will make you more recognisable and will improve your brand identity and awareness. Some brands do it so well, a particular colour or font can make you think of them (think Tiffany & Co).
Your website must be user-friendly. You will need to make it easy to use with clear call to actions so that users know exactly where to find what they are looking for. Ensuring your website is user-friendly will mean users are more likely to stay on your website and complete their enquiry, booking or transaction.
Smartphones have become hugely popular in the past decade. In fact, we spend up to one whole day per week on our phones. What’s more, this is more than likely to rise in the near future! Most web searches are now actually done through mobile or tablet, making it so important to ensure that your website is optimised for all screen sizes.
Call to Action
Be sure to include clear call to actions on your website so that users know exactly where to go and what to do. Users like being told what to do, so adding a big block or button saying ‘Book Today’ or ‘Buy Now’ will encourage your users to go ahead with the conversion.
Can We Help You?
Do you think you could benefit from our web services? Maybe a website refresh? Or do you want to create a stronger digital presence? Our team can provide you with the guidance and tools you need to grow your business.