Google Ads is a great platform to utilise to get your website seen through paid advertising.
As first glance, Google ads can seem like quite a complicated tool to get your head around, but when you get the hang of it it’s a lot less scary than it looks.
You will be able to manage your budgets and ads with complete flexibility all at the click of a button. Follow these tips to make sure you’re getting the most out of your Google Ads campaigns.
Add negative keywords
In order to ensure that you’re not wasting your money on searches and clicks that are irrelevant to your campaign, you can add negative keywords. You can add these at both campaign and ad group level. For example, if you offer gardening services you may want to add negative keywords such as, ‘tree extraction’ or ‘paving’ if these are services you do not offer. This will then stop people searching for these services from seeing your ads.
Use tools provided
Google Ads is a great platform because they offer a range of tools so that you can get the most out of your campaigns. For example, you can use Keyword Planner to plan your keywords and find search terms you may be missing in your campaigns and find out how well they could perform.
You can also use the targeting tools and settings to ensure you’re targeting your ads at the right people. Here you can set your targeted location, language, demographic and more.
Take advantage of ad extensions
Don’t forget to use ad extensions. These are extra snippets of text you can apply to your ads. They can help boost your ads’ performance, simply because they allow your ads to be more prominent in the search results. There are lots of different options including site link extensions, where you can include links that are relevant to your ads and call extensions where you can add your phone number to the ad. Google Ads extensions also show Google that your ads are optimised which in turn will help your ads get seen.
Can we help you?
Do you think you could benefit from our digital marketing services? We will work with you to create the right Google Ads campaigns for your business and it’s goals.
Get in touch today on 01792 293 366. It all starts with a conversation!