Blogs have become extremely popular within the last decade and not just as a platform for people to express themselves. Blogs are also widely used by businesses to help their websites generate traffic and improve SEO (search engine optimisation).
What are blogs?
For those of you who may not know, a blog is an online journal or website used and created by writers, companies and other individuals to share information on a topic. Blog posts are usually updated quite regularly and tend to follow a particular theme such as food, travel or lifestyle and are often displayed in an order that shows the most recent publish date first. What blogs can do for your business Blogs are an important aspect of digital marketing. They can help drive more traffic to your website and improve SEO. For more on SEO check out our previous blog! Writing frequent blogs helps you stay connected with your users while keeping them interested and engaged with what’s going on in your business.
How to Write A Blog
Writing a blog is really easy once you get the hang of it. First things first, you need to follow a theme, for example, if you own a dance company you would want to post blogs following the dance theme. Once you have your theme, the next thing to decide on is a topic within that theme for example, hip hop or choreography. Sometimes the best way to do this is to start with the title to get you going and then you can always go in and tweak this later if needed. Once you have your theme, topic and title you can start writing the content, a good blog is usually between 300-500 words. Another good tip to follow is to add relevant images and links as this is a big factor in improving SEO. Once you are happy with your blog share it on all your social media platforms to generate traffic.
Can We Help You?
Do you think blogs could really boost your business, but you don’t have the knowledge to go forward? Well, not worry we can help you. Our team can provide you with the guidance you need to provide you with regular blogs to market your business.
Simply contact us today by calling, 01792 293 366 it all starts with a conversation!