• The Client

    Something Different Wholesale is recognised as a leading wholesale giftware supplier and importer in the UK.

    Since their launch in 1999, they’ve gone from strength to strength. They now supply over 25,000 customers worldwide.
  • Bespoke drop-shipping system to offer customers value.
  • Google Ads campaigns focused on driving conversions.
  • The Thinking

    Having worked with this client on several digital projects over the years, we were approached to create their own drop-shipping system.

    They wanted to become the go-to supplier and make the task of purchasing easier for their customers.

    As many competitors began launching aggressive marketing campaigns, they needed to be sure that their brand was easily discoverable online.

    The Solution

    We developed and designed a bespoke drop-shipping system tailored to their needs. This system allows users to sign up and make purchases while the system keeps stock levels up to date.

    Users can easily upload their own logos to use on order emails, meaning that they get all the benefits of a drop-shipping system while still delivering branded messages.

    Another benefit for their customers is that they can even export XML and CSV feeds of the products they are selling for use in their own stores!

    To boost brand awareness and increase conversions, we launched tailored Google Ad campaigns. Making sure to understand their business goals and tailoring the campaigns to drive maximum success.

  • Helping to reach new customers!
  • Providing longevity to their business
  • The result

    Something Different now has a first-class drop-shipping system that their customers love! They’re able to stand out from competitors in what they’re offering, which is part of the reason why they’ve seen tremendous growth.

    Their Google Ad campaigns are going from strength to strength. The ads help the business grow digitally and reach wider audiences. Thanks to the work our Google Ads team has done, their PPC channel now contributes 21% of their monthly revenue. This is around £50K!

    It helps protect their longevity during tough times too. When there was big news that affected the economy, all other channels noticed a dip in their revenue. Even with external factors affecting things, Google Ads continued to grow.
  • "We love working with Something Different Wholesale and will continue to work with them on the expansion of their business and digital growth.

    It's really exciting to see the growth that the Google Ads channel has had.

    I love working with their internal marketing team to ensure we drive the greatest ROI (return on investment) possible!"

    Joe Diamond
    Copper Bay Digital