Google Ads is a brilliant way to get your website seen through paid advertising.
And what’s even better is that you can monitor your ads, find out what’s working for you and what’s not and then alter your ads accordingly. All within your daily budget. Follow these tips to make sure you’re getting the most out of your Google Ads campaigns.
Don’t forget to add negative keywords
You can add negative keywords to your campaign, or at an ad group level, to filter out when you don’t want your ads to appear. For example, if you own a car dealership you might need to add negative keywords such a ‘repairs’ and ‘MOT’ if these are services you do not offer to stop your ads getting seen by people searching for these services. This way you don’t waste your budget on irrelevant clicks.
Get the most out of targeting tools
Make sure you’re targeting the right people. Google offers a range of tools and settings to make sure your ads are getting seen by the right people. You can target by location, language, time of day, demographics and more. Find out more.
Take advantage of ad extensions
Don’t forget to use ad extensions. These are extra snippets of text you can apply to your ads. They can help boost your ads’ performance, simply because they allow your ads to be more prominent in the search results. There are lots of different options including site link extensions, where you can include links that are relevant to your ads and call extensions where you can add your phone number to the ad.
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