SEO or Search Engine Optimisation. A term many of us have heard before but do we really understand what it means?
Search engine optimisation is the practice of optimising your website’s content in order to increase the visibility of your website through organic searches (unpaid), to help you get higher rankings on Google search pages. SEO is widely used not only on website landing pages but blog posts too.
SEO is all about words. It is about understanding what people are searching for online and what words and phrases they’re using to find your business. Using this information allows us to incorporate these keywords to create relevant, creative content that users will see and ultimately want to find out more about your product or service. Google Ads (formerly AdWords) can be used as a tool to uncover the words and phrases your customers are searching.
When it comes to SEO, as a rule, stick to one or two focus keywords for each page or blog. You don’t want to pack your content with the same words. There are several important areas you should focus on placing your keywords: page title, headers; first paragraph, URL, and meta description. Linking relevant inbound and outbound content is also a good tip to optimise your content. Always try to add images where relevant to any page or blog.
It’s important to note, while SEO can have a dramatic and continuing effect on your website, one of the most common mistakes people make with SEO is assuming it will improve your search engine rankings overnight. SEO is a gradual process.
Search engine optimisation could really boost your business and brand awareness. If you want to explore SEO and get your website ranked higher in organic searches, then we can help you! Our team can provide you with the guidance and knowledge you need to optimise your website for search engines.