Branding is one of the biggest factors to consider when creating and planning your marketing strategy.
It involves so many elements that must work together as a whole such as a name, logo, target audience and design. For those of you who do not know, branding is a name, term, design, logo or any other feature that can be uniquely identified to your company. For example, you only have to see the Nike tick or their slogan ‘Just do it’ to understand this advertisement, clothing, merchandise etc belongs to the Nike company.
Why is it so important?
Branding is so important because it can influence consumer’s perceptions of your brand. If they like the look of your brand they will be more likely to drive new business and increase your overall brand awareness. Good, consistent branding will also increase recognition, you want your company to be recognised by your logo or even your colours and font so that you will be known to consumers whether it is locally or nationally. It is also worth pointing out that a strong, professional brand is more likely to fill your consumers with trust encouraging them to carry out business.
Elements to consider
The biggest rule in branding is to be consistent, so you need to come up with a plan and stick to it. But there are many different elements to consider when creating your branding strategy. You will need to think about the product or service you are offering, research and follow that theme. For example, if you own a flower company you would go with light, floral colours as opposed to dark and dull colours.
But it’s not just the colours you need to think about, another significant component of your brand is the font. There are many different fonts out there and each of them can give off very different vibes and impressions. Of you will also need to come up with a standout logo, this might just be the most significant element of your branding, and then perhaps base your brand colours and font around your logo.
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