Boost Member Engagement

Attracting new members is only the start. Real impact comes from keeping them connected, involved, and feeling valued throughout their journey with you.

1. Design Engaging Email Journeys

Engagement isn’t a one-off – it’s a relationship built over time.

We help you create intelligent email journeys that guide your members from day one through to long-term loyalty.

What We Deliver
  • Personalised onboarding and welcome flows
  • Behaviour-triggered messaging tailored to actions and interests
  • Regular touchpoints that reinforce your value
  • Campaigns to win back quiet or drifting members

We utilise insights from tools like Member Metrics to inform the flow and timing, helping you improve open rates, click-throughs, and long-term engagement.

The right message at the right time keeps members feeling connected.

2. Build Member Portals That Matter

Give your members somewhere worth coming back to.

A strong member portal isn’t just a login – it’s a personalised space where members access value, track their progress, and feel part of something.

Your Portal Could Include
  • Personal dashboards and saved content
  • Downloadable resources and tools
  • Event access and booking
  • Progress or CPD tracking

We can integrate Member Metrics into your portal to track its usage, providing you with insight into what members are engaging with and where to make improvements.

Smart, functional, and built for your members’ real needs.

3. Promote Events That Drive Connection

Events build loyalty and community when they’re done right.

From small webinars to flagship conferences, we help you maximise attendance and extend impact well beyond the day itself.

Our Event Support Includes
  • Targeted promotion via email and paid media
  • Branded registration pages
  • Structured follow-ups and feedback collection
  • Post-event nurture sequences

Member Metrics can help identify your most engaged event attendees and show how events influence longer-term member behaviour.

Significant events can be a powerful trigger for deeper engagement.

4. Use Interactive Content to Spark Ongoing Involvement

Engaged members are active participants, not passive consumers.

We help you create interactive tools and content that invite exploration, learning, and self-assessment.

High-Impact Content Types
  • Quizzes, assessments, and calculators
  • Interactive guides or journeys
  • Personalised content suggestions
  • Feedback loops and pulse surveys

Where possible, we connect this content to Member Metrics – helping you see who’s engaging and what they value most.

Interactive experiences deepen involvement and create memorable moments.

Explore Products:

For Boosting Member Engagement

Email JourneysAutomated, personalised email flows that guide members through onboarding, value delivery, and re-engagement.
Member PortalsEnd-to-end support for getting the right members to the right events, with follow-up journeys that extend engagement.
Event PromotionEnd-to-end support for getting the right members to the right events – with follow-up journeys that extend engagement.
Interactive ContentQuizzes, calculators, tools and experiences that keep members active, curious, and returning to your platform.
Member Metrics (Supporting Tool)Track content usage, event impact, and platform activity to refine your engagement strategy and personalise experiences.

Workshops

A workshop consists of: 

  • 1x Discover Meeting (virtual)
  • Write Up Review
  • 1x Presentation of findings
  • Amendments
  • 1x Final 
Value Measure Workshop 

We meet the membership organisation to understand the value they offer to members, we discuss how they measure this value.

Output: A document that explains the value they offer members.

Starting from £975

Membership Platform Strategy Review

A deep-dive assessment of your platform’s performance, experience, and alignment with your member engagement goals.

We evaluate how your current membership platform supports the full member journey – from onboarding to renewal – and where opportunities exist to improve flow, functionality, and member value delivery.

What’s Included:
  • Full UX and platform structure review
  • Analysis of content strategy and feature usage
  • Technical audit of integrations and performance
  • Recommendations to boost engagement and retention
  • Prioritised roadmap for improvements

Ideal for: Membership organisations looking to evolve their platform, improve member experience, or prepare for a rebuild.

Starting from £1,275

Member Portal Development

We design and build custom portals tailored to your membership needs. Whether it’s gated content, event bookings, CPD tracking, or forums, your platform will be designed for performance and engagement.

Includes:
  • Member dashboards
  • Content libraries
  • Event access and booking
  • Community features
  • CRM and third-party integrations
Investment: From £POA (based on scope)

Email Automation & Engagement

Automated email journeys designed around the member lifecycle – from onboarding to renewal, with ongoing value-driven messaging throughout.

Includes:
  • Welcome sequences
  • Renewal reminders
  • Behavioural engagement flows
  • Re-engagement campaigns

Investment: Custom quote based on needs and tools in use.

Content Writing

We create articles, resources and digital content that reinforce your member value proposition and give members reasons to keep returning to your platform.

Includes:
  • Resource hub content
  • Educational or expert-led articles
  • Toolkits, guides or insight content
Investment: From £375 per article

Social Media Management

Strategic and consistent social media content that supports member engagement, drives traffic back to your platform, and reinforces value in the public domain.

Includes:
  • Social media planning and posting
  • Platform feature promotion
  • Event and content tie-ins
  • Brand voice and tone alignment

Investment: Custom monthly packages available.

Ready to Deepen member Engagement?

Let’s explore how we can help you build stronger relationships, deliver more value, and keep your members coming back for more.


Our in-house team

of designers, developers and marketing experts

Byron-Rees

Build, Engage & Retain Your Members with Copper Bay Digital

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