Consistent member growth
Our LinkedIn Experts Help you Acquire more Members
Our LinkedIn Paid Marketing service for membership organisations helps you reach and convert high-value prospects, driving new member acquisition in a predictable, cost-efficient way.
With transparent dashboards and continuous optimisation, you’ll always be able to show the board how your budget is delivering impact, and how your membership numbers are growing.
It just works…
Tried & Tested Process with Personalised Strategy
Our team know exactly how to run LinkedIn campaigns for membership organisations, using proven methods and tailoring within your sector, so you benefit from both experience and relevance.
We take the guesswork out of LinkedIn Ads, we apply strategic thinking, industry best-practice and then customise every decision to your membership value proposition. The result? A LinkedIn strategy that feels built for you, yet is backed by hard data and repeatable processes.
1. Target High-Intent Professionals
Use LinkedIn Search Ads, Sponsored Content and Message Ads to put your organisation in front of professionals actively exploring membership, associations or professional development opportunities. We focus on quality over volume, attracting the right people for your membership, without wasted spend.
2. Build Awareness & Credibility
Launch LinkedIn Display & Video ads to raise awareness of your value proposition among audiences who may not yet be searching. By showcasing benefits such as career progression, networking, exclusive content or member support, you turn cold prospects into warm leads.
3. Nurture & Re-Engage
Leverage LinkedIn retargeting to keep your membership organisation top of mind with website visitors, event attendees and LinkedIn followers. Whether via Lead Gen Forms, InMail or dynamic retargeting, we ensure you stay connected with potential members until they’re ready to join.
Edward Fox – Electrical Contractors Associations (ECA)
Working with Copper Bay Digital has given us the expertise we need to make these channels really work…We have seen a significant improvement in the performance of our campaigns, which we would not have been able to achieve on our own.
Human first account management
Even in this world of AI & Automation, you can still count on our humans to understand your goals
Even in an AI & automation world, you’ll still speak to real people. You’ll have access to our LinkedIn Paid Account Managers and a Project Lead who understand your specific membership goals — and align every campaign to those goals, not just clicks.
We use tools and automation to deliver faster and smarter, but you’ll always have human oversight, strategic insight and direct access.
Data you can rely on
Data you can rely on
We collaborate with your marketing team, CRM manager, IT and web developers to ensure meaningful tracking across LinkedIn Ads, your membership website, CRM and any other platforms. No vanity clicks — just real-world data showing how LinkedIn campaigns translate into member sign-ups, renewals or value.
We bring together LinkedIn campaign performance, site analytics and CRM data to optimise your spend and sustainably grow your membership.
Complete your member acquisition strategy with…
Explore Products:
For LinkedIn Ads Growth
| LinkedIn Ads Audit | A fixed-price review of your LinkedIn campaign setup, targeting, tracking and performance, delivered with a 90-day plan to reduce cost-per-member and increase acquisition. |
| Account Build or Rebuild | We create or rebuild your LinkedIn Ads account with a clean, scalable structure mapped to the member journey, naming conventions, audiences and assets ready to scale. |
| Tracking and Attribution | Connect LinkedIn campaigns to sign-ups, CRM, and renewals. Includes Tag Manager, membership CRM imports, LinkedIn offline conversions, board-ready reporting templates. |
| Ongoing Management | Weekly optimisation, audience refinement, asset refresh, budget pacing, and monthly reports with clear actions. |
Member Growth Workshop
One Hour. Three Experts. One Clear Path to Growth.
– For when you need external advice to keep moving forward
In just one intensive strategy call, gain direct access to Copper Bay’s Digital Strategist, Lead Digital Marketer, and Lead Web Designer. We’ll give you the clarity and actionable insights needed to grow your membership.
Your Bespoke Growth Report
After the call, our team conducts an internal review of everything discussed to produce a comprehensive strategic report. This includes:
- Top 3-4 Key Observations
- Overall Findings & Summary
- Actionable Suggestions for Digital Growth
- Impact vs. Delivery Prioritisation Matrix
Starting from £975+VAT
Ready to Grow Your Membership With LinkedIn Ads?
Let’s explore how we can help you build stronger ads, deliver better conversion rates more value, and keep your increase your membership numbers through data and science.
