Mansfield and Ashfield 2020’s Business Breakfast
In December, we were invited to Mansfield and Ashfield 2020’s Business Breakfast to be sponsors and speakers of their event. Chris Morledge (Managing Director) attended and spoke about our Integrated Customer Lifecycle.
Including how we use it for our clients to improve the Customer Experience and drive Sustainable Growth.
Chris was also joined by Steve Ward, who is a Mansfield Boxing Legend and 3 times Guinness World Record Holder for the Oldest Active Professional Boxer in the World!
The integrated customer lifecycle
The Integrated Customer Lifecycle Framework is a framework that helps businesses identify and improve the unique customer journey. The customer journey covers from before a customer is aware of the business right up to the point of sale and delivery, and beyond.
This framework is unique to each business, as it is influenced by the people and processes within the company.
How Copper Bay Digital work with businesses on their customer lifecycle
At Copper Bay Digital, we work with businesses to identify and improve their customer lifecycle. This is so they can stand out from their competitors and provide a better experience for their customers.
This includes identifying areas of improvement in the awareness, sale, and delivery stages of the customer journey, and implementing strategies to improve these areas.