Acquiring members is just the beginning – long-term impact comes from keeping them. Increasing retention means creating a membership experience that’s too valuable to leave, supported by timely and meaningful touchpoints that demonstrate to members they matter.
1. Make Renewals Seamless and Expected
The moment of renewal isn’t just a transaction – it’s a test of the value you’ve delivered.
We help membership organisations shift from manual reminders and rushed renewals to a seamless, structured experience that makes staying the natural choice.
How We Support You
- Automated renewal journeys with timely reminders
- Clever prompts based on behaviour and membership tier
- Integrated billing and confirmation systems
- Email and portal-based renewal nudges
Using tools like Member Metrics, we can identify when renewal risk is rising and trigger communications accordingly, turning insight into action.
A smooth, proactive renewal experience keeps retention high and admin low.
2. Run Effective Win-Back Campaigns
Not all lapses are final – many members need the right nudge.
We design data-informed win-back campaigns that re-engage recently lapsed members and remind them of the value they’ve lost.
Our Approach
- Segmented campaigns tailored to the reason for lapse
- Time-sensitive offers or reactivation incentives
- Personalised messaging using past engagement history
- Multichannel delivery: email, ads, and direct outreach
With Member Metrics in the background, we assess which campaigns deliver the best return and where your win-back budget is best spent.
Leaving the door open means more members come back through it.
3. Celebrate Milestone Moments
People stay where they feel seen.
We help you build a framework for celebrating key milestones that matter to your members, recognising longevity, participation, and achievements.
Tactics That Build Loyalty
- Membership anniversaries and loyalty rewards
- CPD or qualification completions
- Community contributions and event participation
- Personalised messages from your team or platform
Member Metrics helps track key activity markers so you never miss a milestone – and can scale your recognition in a way that still feels personal.
Recognition fosters a sense of belonging, and this sense of belonging, in turn, keeps members loyal.
4. Build Stronger Member Communities
A sense of community turns your membership from a service into a space.
We help you create environments where members connect, collaborate, and support one another – boosting engagement and making membership more than just a transaction.
What We Help You Deliver
- Online forums and discussion areas
- Member directories and messaging
- Peer-to-peer learning spaces
- Moderation frameworks and community management
Insights from Member Metrics help surface who your most active community members are – and where the gaps or disengaged groups might be.
When members find value in each other, they’re far more likely to stay with you.
Explore Products
For Increasing Retention
| Automated Renewals | Reduce friction at renewal, improve success rates with proactive messaging and billing setup. |
| Win-Back Campaigns | Target lapsed members with personalised offers, timely follow-ups, and compelling re-entry content. |
| Milestone Moments | Celebrate progress, loyalty, and contribution with automated triggers and meaningful recognition. |
| Member Communities | Create structured spaces for connection, conversation, and peer support – online and in-person. |
| Member Metrics (Supporting Tool) | Surface disengagement risks, identify retention drivers, and track the impact of every tactic. |
Workshops
A workshop consists of:
- 1x Discover Meeting (virtual)
- Write Up Review
- 1x Presentation of findings
- Amendments
- 1x Final
Value Measure Workshop
We meet the membership organisation to understand the value they offer to members, we discuss how they measure this value.
Output: A document that explains the value they offer members.
Starting from £975
Retention Strategy Workshop
A full review of your current retention model, including renewal triggers, lapse points, content gaps and communication timing. We provide an actionable plan to improve loyalty and reduce churn.
Output: A tailored retention plan with milestone messaging, campaign ideas, and renewal process recommendations.
Investment: From £1,275
Email Automation & Retention Campaigns
We design and build automated email flows that support retention, from early engagement through to renewal and beyond.
Includes:
- Renewal reminder sequences
- Milestone celebration messaging
- Re-engagement flows
- Loyalty reward communications
Investment: Custom quote based on scope and systems in place
Content Writing for Retention
We produce ongoing content that supports long-term member value and trust, from educational resources to inspirational stories.
Includes:
- Member success stories
- Expert guides and thought leadership
- CPD or value-based content
- Personalised renewal messages
Investment: From £375 per article
Value Measure Workshop
We work with your team to clearly define and document the value your organisation offers, and how that value is experienced over time. This is critical for retention – if members don’t see the value, they won’t stay.
Output: A strategic document aligning value communication with member needs, expectations and retention goals.
Investment: From £975
Social Media for Member Retention
We manage social campaigns that reinforce community, celebrate members, and showcase the ongoing value of membership.
Includes:
- Social proof and testimonials
- Engagement campaigns and polls
- Event highlights and live coverage
- Community spotlights
Investment: Custom monthly packages available
Ready to turn members into lifelong advocates?
Let’s build your retention strategy together – powered by insight, automation, and human connection.
