Member churn is often avoidable – if you know where to look. The key is being able to spot the signs of disengagement early, respond meaningfully, and understand what’s working (and what’s not) across your membership model.
With the right systems in place – including behaviour tracking, feedback loops, and predictive insight – you can protect more members before they leave.
1. Identify At-Risk Members Earlier
Retention isn’t just about renewals – it’s about noticing when something’s off.
We help membership organisations define what “at-risk” looks like in their specific context, based on actual member behaviour and platform usage.
You’ll be able to:
- Track inactivity and missed engagement milestones
- Segment members by tenure, frequency, or interaction type
- Use subtle signals, like skipped emails or reduced logins, to trigger alerts
- Monitor trends using Member Metrics, powered by AI and machine learning, to surface patterns that humans might miss
The earlier you identify the risk, the easier it is to take action.
2. Create Real-Time Retention Dashboards
Data isn’t enough. You need visibility.
We help you turn raw member behaviour into real-time dashboards that show where attention is needed, and when.
These dashboards show:
- Member health scoring by segment
- Drop-off points in engagement journeys
- Upcoming renewal risk by month or cohort
- Custom alerts based on inactivity thresholds
All powered by Member Metrics’ insight engine – giving your team the confidence to act quickly and strategically.
3. Nurture Members Before They Quietly Leave
Re-engagement doesn’t begin at renewal.
By the time someone chooses not to renew, the disengagement usually starts months earlier. We help you map and automate journeys that deliver value just when attention starts to fade.
This includes:
- Automated nudges based on missed logins or content drop-off
- Relevant content suggestions, triggered by inactivity
- Behaviour-led feedback requests
- Personal check-ins when a risk score increases
Every message is timely, targeted, and based on how your members are interacting, not guesswork.
4. Learn From Churn to Prevent Future Loss
Every exit is a learning opportunity – if you capture it.
We help you design structured exit feedback systems to capture why members leave and spot trends across your audience.
We’ll support you in:
- Designing exit surveys and feedback collection
- Mapping pre-exit engagement journeys
- Analysing churn patterns using Member Metrics data
- Recommending specific changes to reduce future loss
The goal is not just fewer exits – it’s a more innovative, stronger membership model.
Explore Products
For Protecting At-Risk Members
| Product | Description |
|---|---|
| Risk Scoring | Email and platform messaging are triggered by inactivity or behavioural changes. |
| Retention Dashboards | Live views of engagement trends and risk levels across your membership base. |
| Early Engagement Campaigns | Reward consistency, celebrate milestones, and reinforce the value of membership. |
| Loyalty Programmes | Reward consistency, celebrate milestones, and reinforce membership value. |
| Exit Insights & Smart Renewals | Understand why members leave – and use those insights to improve communications, features and support. |
| Member Metrics (Across All) | AI-powered engagement tracking, predictive modelling, and behaviour-based alerts – helping you stay ahead. |
Workshops
A workshop consists of:
- 1x Discover Meeting (virtual)
- Write Up Review
- 1x Presentation of findings
- Amendments
- 1x Final
Value Measure Workshop
We meet the membership organisation to understand the value they offer to members; we discuss how they measure this value.
Output: A document that explains the value they offer members.
Starting from £975
Re-Engagement Campaign Development
Design tailored communication flows to win back members showing early signs of drop-off, or re-invite lapsed members.
Includes:
- Segment-based messaging
- Behaviour-led campaign triggers
- Email + ad support
Custom pricing based on scope
Email Automation for Risk Prevention
Build automation around early disengagement triggers, ensuring timely and relevant outreach when members start to become quiet.
Includes:
- Journey planning
- System setup
- Content development
Custom pricing based on platform and tools
Exit Insight Reporting
Design your post-exit data collection and turn churn into insight. Understand patterns, sentiment, and key moments across your lifecycle.
Includes:
- Exit surveys
- Post-lapse feedback
- Reporting setup + insight summary
Custom pricing based on tools and CRM integration
Content Writing
Give members a reason to return – with content that informs, engages, and reinforces your value.
We craft strategic content that aligns with your membership journey, speaks to your audience’s needs, and supports retention, engagement, and acquisition.
What We Offer:
- Articles and blog content that reinforce your expertise
- Member resources like toolkits, guides, and how-tos
- Content aligned with engagement triggers (e.g. renewals, milestones)
- SEO-friendly copy to increase visibility
- Member portal content libraries
Whether it’s education, inspiration or conversion, we write with purpose – and always with your members in mind.
Investment: From £375 per article (bulk packages available)
Social Media Management
Stay visible, valuable, and relevant – wherever your members spend their time.
We manage your social media channels with a clear focus: to grow awareness, reinforce your value, and drive meaningful engagement with current and potential members.
What We Offer:
- Platform-specific content planning and scheduling
- Consistent, brand-aligned posts across key channels
- Member-focused campaigns and content tie-ins
- Promotion of events, resources, and milestones
- Community engagement and performance reporting
We turn social media from a nice-to-have into a strategic tool for member connection and growth.
Investment: Custom monthly packages based on channel mix and scope
Stop Guessing, Start Retaining
Let’s put the right systems in place to spot disengagement early, respond intelligently, and reduce preventable member churn.
