The best membership organisations are nothing without a steady influx of new member registrations. But before someone joins, they need to see and feel the value your organisation offers.
1. Take a Value-First Approach
Start with the Member’s Experience
What’s the real problem you’re solving or the experience you’re enabling for future members?
If you’re not 100% clear, our Value Measure Workshop helps you define and communicate your value proposition in a way that resonates.
Already know your value? Let’s measure it.
Our Member Metrics engagement platform shows how members are interacting with your organisation, not just how you think they are.
2. Pick the Best Channels to Reach Your Audience
Your message is only compelling if it’s seen in the right place.
Once your value proposition is crystal clear, the next step is to activate it across the most effective marketing channels for your audience.
At Copper Bay, we help you do this in two powerful ways:
Channel Selection Consultation
We work with you to identify which channels will give you the best return, based on:
- Your target audience
- Your content capabilities
- Your budget
- How quickly do you need results
Whether it’s LinkedIn, Google Ads, Facebook, Instagram or another platform, we’ll guide you to the most suitable mix.
Channel Testing Package
Rather than guessing what will work, we test campaigns across multiple channels over 3, 6 or 12 months. You’ll get real, personalised data on:
- Which platforms perform best
- What content resonates with your audience
- Where your budget delivers the strongest ROI
This ensures you build your marketing strategy on results, not assumptions.
Right message. Right place. Real impact.
3. Create a ‘Foot in the Door’ Value Exchange
People rarely sign up straight away. You need to offer value before asking for commitment.
To encourage potential members to engage with you early, we help you design a compelling value exchange – something small but meaningful that gets them through the door.
What is a Value Exchange?
It’s a low-barrier offer that gives prospects something useful upfront in exchange for their contact details. Examples include:
- A free downloadable guide
- A newsletter subscription
- A calculator or benchmarking tool
- Access to gated content or a member-only resource
These tools enable you to establish trust and demonstrate your value before requesting full membership.
4. Re-Engage and Nurture Potential Members
Getting someone’s attention is just the beginning – staying in their mind is what drives conversions.
Once you’ve collected contact details through a value exchange, the next step is to nurture those leads until they’re ready to join.
Why Re-Engagement Matters
You’ve invested time and budget into getting noticed – don’t let that effort go to waste. Most people require multiple touchpoints before taking action. That’s where consistent, valuable follow-up comes in.
How We Help You Stay Top-of-Mind
We use proven re-engagement strategies to keep future members warm and interested:
- Email Marketing – Automated and personalised journeys that educate, inform, and build trust over time
- Paid Retargeting Ads – Stay visible to those who’ve shown interest but haven’t converted
- CRM Integration – For teams with sales support, we ensure every lead is trackable and nurtured properly
With the right re-engagement strategy, your prospects are far more likely to convert when the time is right.
Don’t just generate leads. Grow them into members.
Explore Products
For Recruiting New Members
| Targeted Digital Ads | Reach your Ideal Member Profile across platforms like Google, LinkedIn, Facebook, and more – with messaging designed to convert. |
| High-Converting Pages | Custom landing pages built to drive sign-ups with persuasive copy, clear value, and friction-free forms. |
| SEO & Content Strategy | Long-term visibility strategies that attract high-intent traffic and position your organisation as a trusted authority. |
| Membership Campaigns | Integrated campaigns across channels with clear acquisition goals and performance tracking. |
| Member Metrics (Supporting Tool) | Understand which sources and messages drive conversions, and optimise your funnel based on real user behaviour. |
Workshops
A workshop consists of:
- 1x Discover Meeting (virtual)
- Write Up Review
- 1x Presentation of findings
- Amendments
- 1x Final
Value Measure Workshop
We meet the membership organisation to understand the value they offer to members; we discuss how they measure this value.
Output: A document that explains the value they offer members.
Starting from £975
Member Acquisition Strategy Review
A strong membership model starts with a clear, strategic foundation.
We help you define, refine, and align your membership strategy – ensuring every decision you make serves both your organisational goals and your members’ needs.
What We Cover:
- Defining your Ideal Member Profile (IMP)
- Clarifying your value proposition and positioning
- Mapping the full member lifecycle – from acquisition to renewal
- Identifying key touchpoints, content, and communication needs
- Prioritising actions for maximum impact
Whether you’re launching, growing, or restructuring, we’ll help you build a strategic roadmap that drives sustainable membership growth and engagement.
Output: A clear, actionable strategy document you can use across marketing, product, and leadership.
Starting from £1,275
Paid Ads Campaign
Reach the right prospects, with the right message, at the right time.
We plan and manage data-driven paid advertising campaigns across platforms like Google, LinkedIn, Facebook, and Instagram – all designed to grow your membership.
What We Deliver:
- Channel strategy based on your Ideal Member Profile
- Campaign setup across search, social, and display
- Compelling creative and copy tailored to member pain points
- Ongoing optimisation based on real engagement data
- Integration with landing pages, CRM, and Member Metrics tracking
Whether you’re launching a new campaign or refining an existing one, we help you drive high-quality leads and conversions – with full visibility on what’s working and why.
Investment: Custom pricing based on channel mix, ad spend, and campaign scope
Starting from £600-£1,500 p/m
Email Automation & Engagement
Keep members informed, involved, and moving forward – without the manual effort.
We design intelligent, automated email journeys that support the full membership lifecycle – from onboarding and renewal to re-engagement and retention.
What We Deliver:
- Welcome sequences that set expectations and build early momentum
- Behaviour-triggered emails based on engagement patterns
- Renewal reminders and value reinforcement
- Re-engagement campaigns for quiet or drifting members
- Integration with your CRM, platform, and Member Metrics data
Every message is purposeful, timely, and aligned with where the member is in their journey – helping you stay relevant without overwhelming your team.
Investment: Custom pricing based on tools, complexity, and journey scope
Content Writing
Give members a reason to return – and prospects a reason to join.
We create high-quality, strategic content that reinforces your value, supports your member experience, and strengthens your authority in the sector.
What We Deliver:
- Articles and blog content for member platforms
- Toolkits, guides, and downloadable resources
- SEO-led content to improve visibility and traffic
- Campaign content for acquisition and retention
- Insightful, expert-led content that aligns with your brand voice
Every piece is written to inform, inspire, and move your audience toward deeper engagement.
Starting from £375 per article
Social Media Management
Build visibility, stay top of mind, and connect with your community.
We manage your social media presence with strategy and consistency – helping you engage members, attract new ones, and keep your organisation relevant in the public eye.
What We Deliver:
- Monthly content planning and scheduling
- Channel-specific posts tailored to your brand and goals
- Campaign content that ties in with wider initiatives
- Event and milestone promotion
- Community engagement and performance reporting
We turn your social platforms into a powerful engagement and acquisition tool – without draining your internal resources.
Investment: Custom monthly packages based on platform mix and scope
Ready to Reach and Convert More of the Right Members?
We’ll help you define your value, get seen in the right places, and build a journey that turns prospects into loyal members.
