Social Media Trends and Updates to Watch Out for

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Vicki Nichols

Digital Marketing Lead

Updates and trends on TikTok, LinkedIn, Instagram, Twitter, and more.

Social media is constantly evolving. You see new features or updates being introduced regularly to keep up with user demands, trends and changing user preferences.

As a marketer or business owner, it’s really important to try to stay up to date-with things. This way you’ll be able to remain competitive and relevant. A company that keeps its ear to the ground for the latest trends for example is far more likely to get momentum across the social channels than one that doesn’t.

In this blog, we’ll look at some of the recent updates and trends to watch out for on TikTok, LinkedIn, Instagram, Twitter, and beyond.

TikTok Trends and Updates

TikTok has quickly become one of the most widely used social media channels. It’s reported to have over a billion active users! The reason it stays so popular is that it is constantly evolving to adapt to user preferences. Here are some recent updates to look out for:

  • Real-time metrics for more engaged tracking:

TikTok has introduced real-time metrics that allow individual videos to receive notifications on how well they perform.

This allows users to track their video’s engagement and make changes to improve their content accordingly.

  • Featured snippets:

To compete with Google Ads, whatever you search for will be presented in a written list of instructions under the search bar or in a product tab.

  • Sort Filter added to some accounts:

Users will be able to sort account videos by most recent and most popular. This is currently being tested on specific accounts, and it’s great for competitor research.

  • Ten Minute TikToks:

You might be a lover or a hater of the 10-minute TikToks, but they seem like they may be staying around.

Although you can’t record 10-minute TikToks within the app, you are still able to upload 10-minute-long videos.

LinkedIn Updates You Need to Know

LinkedIn is a popular platform for professionals and businesses to connect and network. Here are some recent updates:

  • Insights into feed algorithms:

In their latest transparency report, LinkedIn has confirmed they push content based on a number of factors. Including the post author’s popularity/influence, engagement signals, and velocity of likes/reactions etc.

  • Suggested posts for feed:

There has been an increase in suggested posts within the time feed. From a brand perspective, this makes it even more important to use keywords and relevant hashtags, so posts can be tagged appropriately.

  • Highlight “Top Skills” in the about section:

Users can now add “top skills” to their profiles to highlight their expertise. This is another update to personal profiles.

Instagram Updates

Instagram is a popular platform for sharing photos and videos. It’s a favourite amongst certain demographics and part of the reason is that Instagram does cater to demand by providing alternative features. Here are some recent updates:

  • Up to 5 links in bio:

Users can now add up to 5 links to their Instagram profile. This is a significant update as it could be the end of LinkTree.

  • Update to Reels:

Editing and analytics: Instagram has added new analytics and editing features to Reels, which users have been asking for. These updates may or may not be inspired by TikTok.

  • Lots of rumoured updates in the works:

There are rumours of spontaneous stories similar to ‘Be Real’, the ability to add a poll to the comments, and community engagement is key. Apparently, Instagram is also relocating staff from London to New York.

Twitter Updates

Twitter is a popular platform for sharing news and updates. It’s often in the news lately with dramatic updates or news stories. Here are some recent updates:

  • The dilemma of the blue tick:

There has been lots of controversy around Twitter’s blue tick. The number of fake accounts has caused confusion for big brands, and many users are refusing to pay for Twitter blue. Twitter has reinstated blue checkmarks for celebrities and brands.

  • Microsoft Drops Twitter from its social media management plan:

This is believed to be a cause of Twitter’s updated API pricing. Watch out for this story developing if you use social media scheduling.

  • Twitter blue subscriber benefits:

Subscribers can now post tweets with up to 10K characters and also have access to different formatting options (e.g., bold, underline, etc.).

New emerging social media platforms to watch out for:

It’s true to say that new social media platforms are released often, however, one is starting to get traction.

Lemon8 is a new platform that is very similar to Instagram focusing on specific niches. It’s owned by TikTok’s parent company ‘ByteDance’, so it’ll be interesting to see what happens with this platform.

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