Struggling to Meet Your Target Audience?

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Vicki Nichols

Digital Marketing Lead

Target audience is a key element in marketing strategy

You need to be sure you’re reaching your target audiences in the right place, at the right time, and on the most efficient platform otherwise, you may risk investing in digital marketing strategies that are not actually reaching the people you need.

The whole idea of digital marketing is capturing the attention of the right people at the right time in the right place. Advertising your products to those who need and want them most. And this blog will give you some guidance on how you can plan and target your target audiences in the best way possible.

Customer Persona

First things first, you need to define your target audience’s customer persona. Do your research, to really find out everything you need to know about your typical buyer. For example, their age, gender, personality traits, job roles, etc… Once you know and fully understand your defined target audience you can begin to engage with them.


The second thing to think about is the platform on which you’ll be able to reach these audiences. For example, if you’re needing to engage with 20-year-olds then you’re likely to reach them on Instagram or TikTok. On the other hand, if your target audience is a business in a certain sector then you’re more likely to reach them on LinkedIn.


Following selecting the right platforms you must also consider the messaging of your content and the tone you’ll take. For example, a teenager isn’t going to want to engage with a really formal piece of content, they’ll want something more visual and eyecatching. So always think about the language you use and this is always down to your target demographic.

Need our help?

If you need help reaching and understanding your target demographic to get the most out of your digital marketing investments, get in touch today. We will help you reach the right people at the right time.

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