The Importance of SEO

Vicki Nichols - Thumbnail

Vicki Nichols

Digital Marketing Lead

SEO and the importance of SEO is pivotal in marketing practices, adopted by millions of marketing experts over the world.

So what is SEO?

SEO or Search Engine Optimisation is the name for the process of improving a website’s ranking on search engines such a Google and Bing. To achieve this, various improvements are to be made to a website such as improving the use of keywords and other technical aspects.

The Importance of SEO, What is it?

The Importance of SEO is so crucial because when it is done successfully it can help you appear on page one of search engines and appear above your competitors increasing your overall website traffic and conversions. It can also help you to connect with your target audiences more efficiently and improve your audience’s user experience.

How To Successfully Practice SEO?

There are three main components to SEO by addressing all three of these components you will be able to achieve a higher ranking in search engines.

Technical SEO

Technical SEO is a component to SEO where you must make website and server optimisations to enable search engine spiders to crawl and index your site more efficiently. There are some changes and aspects to concentrate on when it comes to technical SEO such as:

  • Site Speed
  • Accessibility
  • Site architecture
  • Redirects
  • User Experience

On-Page SEO

On-page SEO is all about optimising individual web page content in order to gain relevant traffic via search queries. This includes changes and optimisations in areas such as:

  • Keyword optimisation
  • Relevance, make sure all of your content is relevant
  • Quality content
  • Meta descriptions, tags, and titles
  • Image alt tags

Off-Page SEO

And finally, the last component of practicing good SEO is off-page SEO. Off-page SEO is all the actions and changes you can make outside of your own website. These changes include elements such as:

  • Link building, adding internal and external links to and from your web pages
  • Using social media to amplify your website and share links
  • Reviews linking back to your website
  • Press releases

Can We Help You?

If you would like our help in ranking your website higher in search engines simply get in touch today.

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