Your FAQs about working with a digital agency answered
Working with a digital agency can be an excellent way to enhance your business’s online presence and achieve your digital marketing goals.
However, it can also be confusing and overwhelming, especially if you’ve never done it before. In this blog, we will answer the top 10 frequently asked questions about working with a digital agency.
The answers to your questions about working with an agency
1. What is a digital agency, and what services do they provide?
This answer does slightly depend on the digital agency. Some will specialise in an area of marketing or in a particular industry. But generally speaking, it’s an agency that provides businesses with the digital tools to succeed. From digital marketing to website design and development.
Here at Copper Bay, we have an experienced team of designers and developers who can create custom projects to suit your needs. From a custom CRM to assist with marketing, to a customer portal to offer better value for money.
We also have a team of digital marketing specialists who have experience across a wide range of marketing. Including but not limited to marketing strategy, search engine optimisation, social media marketing, email marketing, marketing automation, content writing and even paid search!
2. How do I choose the right digital agency for my business?
When choosing a digital agency, you should consider their experience, expertise, and portfolio of work. You should also consider their communication style and whether they have a good track record of delivering results for their clients.
It’s important to make sure that it’s a good fit. For example, we work best when we act as digital partners to companies providing the services that their business needs to succeed.
3. How much does it cost to work with a digital agency?
The cost of working with a digital agency can vary widely depending on the services you need and the agency’s rates. Some agencies charge a flat fee, while others charge an hourly rate or a percentage of your advertising spend.
Here at Copper Bay, we will make sure that we fully understand your needs before putting together a tailored quote. We don’t do one size fits all, so you can be sure that you’ll get the right service for you.
4. How long does it take to see results from digital marketing?
The time it takes to see results from digital marketing can vary depending on the services you’re using and your business’s industry and size. For example, SEO can take several months to show significant results, while PPC advertising can generate leads and sales almost immediately.
5. What is the role of the client in working with a digital agency?
The client’s role in working with a digital agency is to provide input and feedback on the agency’s work. To provide access to necessary resources (e.g., website login credentials, and social media accounts), and approve campaigns and strategies where appropriate.
We like to work in partnership with our clients. This way we can bring together our design, development or marketing expertise with their knowledge of the business and industry. This way we get the best results for all involved.
6. How does a digital agency measure success?
A digital agency may measure success through various metrics. It naturally will depend on the services delivered. For example, with a website, it’s about making sure that you’re happy with the design and functionality before it goes live.
For marketing, you might be looking at things like impressions, clicks and conversions for pay-per-click campaigns (PPC). If we were working on inbound marketing, we might look more at website engagement metrics and leads generated.
With all of our digital marketing services, we offer fully tailored reports which track key metrics for the services chosen. This allows both of us to monitor performance and continually optimise to keep improving.
7. How often should I expect to hear from my digital agency?
Communication frequency can vary depending on the agency and the services you’re using. However, it’s essential to establish a communication schedule upfront to ensure everyone is on the same page and that you’re updated on the progress of your campaigns and strategies.
With development projects, you’ll likely have several meetings and catch-up calls to keep you informed about the progress. If you’re a marketing client, then we like to work on the basis of scheduled monthly meetings where we can discuss monthly performance, optimisations made, and strategize for future growth. However, we routinely keep in touch with clients in between meetings.
8. How can I ensure that my digital agency is delivering results?
This is a pretty common FAQs about working with a digital agency. The best way to ensure your digital agency is delivering results is by setting clear goals and expectations upfront. It’s also worth reviewing regular reports and providing feedback and asking questions regularly.
9. Can I make changes to my marketing campaigns and strategies mid-way through?
Yes, you can make changes to your campaigns and strategies mid-way through. However, it’s essential to discuss any changes upfront to avoid any negative impact on the results.
We always like to give campaigns the time they need to run so that we can effectively track their success. However, we understand that sometimes things happen and we may need to change tactics quickly.
10. What happens if I’m not satisfied with the results?
This is why it’s so important to have a good relationship with your digital agency. The better your communication, the less likely you are to be unsatisfied with the results.
However, sometimes things don’t go to plan for whatever reason. In these instances, you should always discuss your concerns with the agency to identify any issues and find solutions. It might involve relooking at the website scoping or revising marketing campaigns and strategies.
Unfortunately, it’s not always possible to deliver perfect results immediately. But by working together as partners and optimising where appropriate, you’re much more likely to get the desired outcome.
Did we answer your FAQs about working with a digital agency?
If we haven’t covered your questions then you should get in touch! We would be happy to talk through any concerns or questions that you have.