How to Use Content to Help Your Website Rank Better

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Vicki Nichols

Digital Marketing Lead


Easy Content Strategies to Help Your Website Rank Better

Regardless of how the digital world changes, one thing remains consistent: quality content is king. Whether you’re an e-commerce site owner, or a business looking to improve your online presence, creating and optimising content can be the key to boosting your website’s search engine ranking.

In this blog, we’ll explore how to use content to help your website rank better, with a focus on optimising content for SEO. And we’ll also delve into the broader benefits of regularly creating content.

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9 Tips for Optimising Your Content for SEO

Search Engine Optimisation (SEO) is a fundamental strategy for improving your site’s visibility in search engine results pages (SERPs). Well-optimised content can greatly enhance your site’s ranking.

Here are some things to do to get your content SEO-friendly:

1. Keyword Research

Start by conducting thorough keyword research. Identify relevant keywords and phrases that are frequently searched for by your target audience. Tools like Google Keyword Planner and SEMrush can help you discover high-value keywords.

2. Write High-Quality Content

Content quality is paramount. Write informative, well-researched, and engaging articles that provide real value to your audience. Google rewards high-quality content.

3. On-Page Optimisation

Pay attention to on-page SEO elements such as title tags, meta descriptions, headers (H1, H2, H3), and image alt text. Ensure that your target keywords are strategically placed in these areas. Paying attention to these efforts will ultimately help your website rank better in the long run.

4. Mobile Optimisation

Given the increasing use of mobile devices, it’s crucial that your content and website are mobile-friendly. Google prioritises mobile-responsive websites. So if you’re not doing this, you could be hindering your site’s ranking significantly.

5. Internal and External Links

Use both internal links (links to other pages within your site) and external links (links to reputable sources) to provide additional context to your content. This helps search engines understand your content’s relevance and in turn will help your website rank better.

6. Site Speed

A fast-loading website is more likely to rank higher. Optimise your site’s speed by compressing images, using a content delivery network (CDN), avoiding plugins, and minimising unnecessary code.

7. User Experience

A user-friendly website is essential for SEO. Make sure your site is easy to navigate, and use a clear and organised structure for your content. Doing this will not only make it better for your website visitors, but also robots to navigate around your site.

8. Fresh and Regular Updates

Search engines favour websites that regularly update their content. Consistently publishing new articles or updating existing ones can improve your site’s ranking.

9. Use Schema Markup

Implement schema markup to provide additional information to search engines about your content. This can result in rich snippets in the search results, making your content more visible and engaging.

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The endless benefits of regular content creation

While optimising content for SEO will definitely help your website rank better, it’s not the only benefit of creating content.

Here are 5 other benefits of writing regular content:
  • Engaging website visitors and keeping them on your site longer.
  • Showcasing your knowledge and authority to build up trust and credibility in your brand.
  • Effective content can act as a sales tool by addressing the pain points of your potential customers.
  • Provides you with valuable content to share across social media and email marketing campaigns.
  • It can also nurture leads if you design content to address various stages of the customer journey.
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Ready to get started with content?

Creating and optimising content is a multifaceted strategy that not only improves your site’s search engine ranking but also offers numerous additional benefits.

By focusing on SEO best practices and delivering valuable, engaging content, you can connect with your audience, showcase your expertise, drive conversions, and enhance your overall online presence.

Get in touch today to discuss content marketing services.

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