Why is Social Media Marketing Key for Businesses in 2021?

Regardless of the size of your business, Social Media Marketing should be a key part of your digital marketing strategy.



Go where your customers are

People spend a large amount of their time browsing social media channels. And this only seems to be growing thanks to the pandemic.

Did you know? TikTok has over 100 million monthly users, with the average user spending over 45 minutes every day on there (Sprout Social).

Each popular social channel has their own benefits and own typical audience.  It’s about finding the right one for your brand and making sure that you get in front of the right people.




Getting the right message, in front of the right people, at the right time

There are now tools available where you can schedule posts for peak times and target your users based on demographics or psychographics (e.g. interests and beliefs).

This means you can make sure that your message is in front of your target audience when they’re most likely to be browsing.

You can also take advantage of the native tools available for example Facebook Business Manager. There is also different ways you can present your media to get the best impressions (e.g. carousels and videos).



Grow customer relationships


By being active on your social media channels, you’re showing your target audience that you’re present. This can help build trust with new customers.

It’s a great chance to show personality! It helps put a personable front to your company.




Competitor research – insights into your customers

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You can learn a lot from observing your competitor’s social media marketing strategies. You can see what works and what doesn’t.

It’s a great way to collect data on your target audience by seeing what their current problems are. You can then consider how to fix them.



Retarget abandoned carts

Up to 70% of users will abandon their carts on their first view. Social media offers you the tools to retarget those who have interacted with your brand, product, or services. It even allows you to target users who have similar activity to your customers.

It offers you the second chance at converting customers who didn’t buy the first time.


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Retain valuable customers and increase brand affinity

Social Media has become a prime source for customers to ask questions about products, query orders and even raise grievances.

Having that direct contact with your users means you can ensure that your customers have a good experience when they deal with your company. Good customer service can lead to a loyal social community and valuable user generated content.

User generated content is invaluable in promoting brand authority, increasing trust, and improving brand affinity. Positive customer reviews are gold in the digital world and frequently lead to new customers.


Lower ad spend – higher return on investment (ROI)

With all of the most popular social channels offering paid ads as an option, it’s a great way to get your content in front of your target audience. It’s often a cheaper alternative to other forms of paid ads so can mean that your profit increases.

However, as you aren’t targeting people who are actively searching for you or have an intent to purchase, it’s important to make sure you get audience targeting right.


Social media marketing is a powerful tool when it’s done right.

Having a well thought out strategy compiled by a Digital Agency is key to success.

In the meantime, check out our top tips for using Social Media to promote your business.

To discuss our Digital Marketing services, please email sales@copperbaydigital.co.uk or call us on 01792 293366.