Social media has come a long way in recent years, especially in terms of digital marketing.

It has proven to be essential for many companies in building their brand and interacting with prospective customers. Social media is a great way of driving conversions to your business and valuable customer actions such as enquiry form entries and purchases.

However, there is a lot of time and effort that needs to go into your social media planning and strategy in order to get the most out of it.

Here are some of our top tips for your business to think about when planning your social media campaign to ensure a successful one.


Before doing anything, you need a clear, well thought out plan. First, you will need to identify your goals and determine what your business wants to get out of their digital marketing campaign.

Whether you’re after a higher conversion rate, better quality leads, or simply higher interaction levels to build brand awareness, everything will need a solid plan. This way you will be able to measure your success and find out what is and what isn’t working for you.


Social media is a key way businesses can interact with their target audiences and start conversations with a direct line of communication.

The best way to encourage users to interact with your content is to think about your copy and think about what your target audiences are more likely to comment, share, and like on.

Target Audiences

A key element to your social media marketing planning is identifying and understanding your target audiences. Understanding your audiences will allow you to research make informed decisions on what platforms your audiences are on and what tones and messages you should use when interacting with them and putting out content.

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If you think you could benefit from our digital marketing services, get in touch today on 01792 293 366. It all starts with a conversation!