Social media has revolutionised digital marketing in recent years.
It can be pivotal for some companies in building their brand and interacting with potential clients or customers and as a result driving conversions and creating solid leads. However, without the right planning and strategy, you are not going to benefit from the full effects of social media marketing. Your strategy needs to be consistent and interactive to thrive, which requires effort.
Here are just some of the key points you definitely need to think about when starting your social media campaign to ensure that you get the most from your digital marketing.
A clear plan needs to be established before you do anything. You need to identify your goals and think to yourself, what does my business want to get out of this? Whether you need more conversions, better quality leads or more phone calls. This way you will be able to measure your success and find out what is and what isn’t working for you.
Social media has become so dominant within the digital marketing environment because it enables businesses to interact with their customers. Think about the posts you are putting out and encourage your audiences to comment, share and like. There are many ways to do this whether it’s through a competition post or simply asking questions to your audiences.
Know your audience
A major key factor in social media marketing is identifying and understanding your audience. For example, a marketing strategy targeting millennials is going to be very different to a marketing strategy targeting pensioners. This could be in the graphics you use; the topics you post about and the voice and language you use when interacting with your audience.
Another factor to consider when communicating with your target audience is which platform you are going to use. For example, the average age of Instagram users is far lower than that of Facebook or Pinterest.
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