• The Client

    Mumbles Pier has been an integral part of Swansea since 1898. Originally a station for the renowned Mumbles Railway, the pier has undergone numerous transformations over the years.

    It now serves as a gateway to the Mumbles Lighthouse and is also home to the Mumbles RNLI station. It’s fair to say that it has a rich history and is still incredibly popular as a tourist destination. Each year, the pier attracts visitors from all over the UK.
  • The Challenge

    The Mumbles Pier team was looking to provide an easy way for their visitors to access and book events. They had identified that there was a real opportunity to use digital tools to improve their offerings.

    Originally, they were looking for an app but soon realised that their website needed to be revamped too. This would not only improve the look and feel of the website but also take advantage of their new booking tool. It was important that both the website and mobile app were simple to navigate and use, as they attract visitors of varying ages and technical abilities.

    Mumbles Pier needed an easy way to communicate with their customers. Both to promote new and upcoming events and to keep them informed of any changes. So making use of push notification technology was critical for them.
  • Initial sketches working with pen and paper
  • Fresh homepage concept based on the current logo and brand colours
  • The Solution

    We quickly identified that to cater to all their needs, a custom booking and management tool would need to be developed. This would integrate with their website and mobile app and make it easier for staff to manage events.

    After initial designs and specifications were approved, we began working on providing a first-class website and mobile app. Their app provides users with real-time information on upcoming events at the pier. Pier visitors can either choose to make bookings directly through the app or by scanning a QR code advertisement.

    But that's not all! The Mumbles Pier app also features push notification technology. This allows pier staff to keep their valued customers up-to-date with the latest news, exclusive offers, and relevant information regarding events and activities.

    As part of the website revamp, we refreshed the overall design to help boost their online presence. Although the site does more than just look good! The user journey was streamlined to make navigating around it easier. It also takes advantage of the custom event booking and management tool and fully integrates with the app.
  • The result

    With their newly launched app, staying in the know has never been easier for Mumbles Pier’s customers. This means that they were able to address and overcome previous concerns about it not being easy to receive updates on new and booked events.

    The custom booking and management tool also makes it simple and straightforward to both book and manage events. They’re already receiving positive feedback from their staff and customers.