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Pet Industry Leaders See Record Revenue Thanks to Marketing Campaigns

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Vicki Nichols

Digital Marketing Lead

Forever Puppy’s Innovative Marketing Strategies Drive Unprecedented Success

Forever Puppy, one of the leading online marketplace for connecting prospective pet owners with reputable breeders, is celebrating a remarkable milestone as it announces record-breaking revenue growth.

How did we achieve record-breaking success?

We utilised strategic and comprehensive marketing campaigns to propel this start-up to the forefront of the pet industry. This included leveraging an array of cutting-edge techniques, including SEO, content marketing, email marketing, marketing automation, social media, and PPC.

They’ve already seen huge success in their first 2 years of trading; however, we only see this growing! Recently, we’ve capitalised on modern search changes to help cement their position as one of the industry leaders in selling puppies.

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More about our revenue-driving marketing techniques

Since the very beginning, we have embraced a multi-faceted marketing approach. This allowed the company to effectively reach, engage, and convert its target audience.

Content marketing lies at the heart of Forever Puppy’s success. The company understands that pet enthusiasts seek valuable and reliable information when searching for their perfect companion. Forever Puppy’s content marketing strategy provides comprehensive resources, including breed guides, training tips, and expert advice, positioning them as the go-to authority in the industry.

Through educational and engaging content, Forever Puppy has built trust and credibility, fostering long-lasting relationships with customers. And each piece of content has been optimised for search engines to ensure that their site’s organic presence naturally grows.

Another key part of their comprehensive marketing strategy was Pay-Per-Click (PPC) advertising. This recently included making significant adjustments to their campaigns to adapt better to modern search changes. By utilising these modern paid search techniques, they’ve maximised their visibility, relevance, and number of conversions.

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Letting the results speak for themselves

For a relatively new company, their success is spectacular! They regularly see at least 6,100 website users daily. And with an average engagement rate of 74.76%, it’s easy to see why they’re so successful (the average engagement rate is 55%).

Prior to the campaign changes, they were seeing revenue over 146% higher than their ad spend. However, since the PPC campaign change, they’ve already seen a revenue 420% higher than their ad spend to date (figures correct as of May 18th 2023).

“We are delighted to work with a brand like Forever Puppy which wholeheartedly embraces the power of digital marketing.

From the outset, Forever Puppy exuded a clear vision for success and it has been a privilege to witness their remarkable growth journey.

I look forward to continuing our work with them to help their business grow even more!”

Vicki Nichols (digital marketing lead)

Check out another case study about how we used marketing to boost membership sign-ups!
About Forever Puppy

We’ve had the pleasure of working with Forever Puppy since the very beginning. Over this time, we’ve seen their brand develop tremendously. From their first website launch to a successful mobile app to appeal to both puppy sellers and buyers.

As a digital brand, effective marketing has been crucial to helping their business thrive. Forever Puppy’s commitment to staying ahead of the curve and adapting has been the cornerstone of its success.

As a company, they are dedicated to providing a safe space for ethical and reputable dog breeders to find forever homes for their puppies. They’re passionate about educating their users to make sure that dogs get the best care possible.

“The work of Copper Bay has been amazing! The whole team grasped what we wanted to do, and why.

The implementation of social media and digital marketing strategies has been immense, and they have taken the site to achieve outstanding statistics in next to no time.”

Owner of Forever Puppy

How we can help you achieve record revenue

Copper Bay is an experienced digital partner that has helped many different businesses grow and scale.

Whether you’re already established or a start-up, we can work with you to identify the right marketing channels to achieve your business goals.

Ready to get started? Contact us today.

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