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The Secret to Using a Mobile-Optimised Website to Improve Your Business

Vicki Nichols - Thumbnail

Vicki Nichols

Digital Marketing Lead

A Mobile-Optimised Website: The Key to a Good Online Presence

Having a mobile-optimised website is crucial for businesses to succeed online. Nearly 60% of all website traffic comes from a mobile device, and you can’t afford to alienate all those users!

This blog covers why a mobile-optimised website improves your business and even some tried and tested tips to do it!

What does it mean when a website has been optimised for mobile devices?

When a website is optimised for mobile devices, it means it’s designed to work well on devices with a smaller screen. Think smartphones, tablets, or small netbooks.

Key focuses should be easy navigation and fast loading times. Being mobile-optimised means you’ll improve user experience, engagement, and accessibility for users using a smaller device.

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Benefits of a site that’s been optimised for tablets and mobiles

Better User Experience:

Mobile-optimised websites provide a better user experience for visitors. The content is easy to read and navigate, and the website’s layout adjusts automatically to fit the size of the device’s screen.

A user-friendly website increases the chances of visitors staying on the website longer and engaging with the content, resulting in a higher chance of converting them into paying customers.

Improved SEO:

Google has shifted its focus towards mobile-first indexing. This means that the search engine algorithm gives more preference to websites that are optimised for mobile devices.

So, if your website is not mobile-optimised, it may not rank as highly on search engine results pages (SERPs). As a result, you may miss out on potential customers who are searching for products or services similar to yours.

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Increased Traffic

A mobile-optimised website attracts more traffic because most people access the internet on their smartphones. A website that is not mobile-optimised may load slowly or display poorly on mobile devices, leading to a higher bounce rate.

A high bounce rate indicates to search engines that your website is not user-friendly, which can negatively affect your SEO and reduce your website’s visibility on search engine results pages.

Higher Conversions:

A site that has been optimised for mobile increases the chances of visitors converting into customers. A website that is easy to navigate, loads quickly, and displays correctly on mobile devices will keep visitors engaged and interested in your products or services.

The more user-friendly your website is, the more likely visitors are to take action, such as filling out a contact form or making a purchase.

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Our tried and tested tips for getting your website mobile optimised

1. Use a Responsive Design:

Responsive design is a design approach that ensures your website adapts to different screen sizes and devices. This includes smartphones and tablets.

It helps to optimise the layout and content of your website to fit the screen size of the device being used. This ensures that your website is easily accessible and readable on mobile devices.

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2. Simplify your Navigation:

Ensuring that your website’s navigation menu is simple and easy to use on a small screen is very important. Use simple and clear labels for your navigation menu items and ensure they are easily accessible from the homepage.

Try to avoid offering endless choices of menu options. You might feel like you’re offering good variety, but it can often end up overloading the end user and cluttering up a small screen.

3. Optimise your Images:

Images can have a significant impact on your website’s load time. And load times dramatically impact the user experience.

Optimise your images to reduce their file size without compromising on quality. Using images that are optimised for smaller screens and reducing the number of overall images on your website.

4. Use Large Fonts:

Ensure that the fonts used on your website are large enough to read on small screens. Use a font size of at least 14 pixels and use clear and legible fonts.

And try not to overwhelm your end user with a large amount of website copy. Even if it’s using a decent-sized font, it can overwhelm a smaller screen.

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5. Minimise Pop-ups:

Pop-ups can be frustrating for users. But especially for those using a mobile device, where screen real estate is limited. Use pop-ups sparingly, and ensure that they are easy to close on small screens.

6. Reduce Page Load Time:

Page load time is critical for mobile users. They’ll often have slower internet connections than desktop users. Minimize the number of HTTP requests, optimise images, and use caching to reduce page load times.

7. Test Your Website:

This tip is often underestimated. After all, you know what your website looks like, so why do you need to test it? But always test your website on different mobile devices to ensure that it is easy to use, loads quickly, and displays correctly on different screen sizes.

A good way to do it is to get friends and family who aren’t as familiar with the site to test it out. You can also use tools like Google’s Mobile-Friendly Test to check if your website is mobile-friendly.

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Ready for a better website to boost your business?

By implementing these tips, you can make your website more mobile-friendly. But the secret to having a good digital partner is the key to having a good website. Someone who will work with you as your business and online presence grow.

Ready to get started? Contact us today!

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of designers, developers and marketing experts

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