SEO, also known as Search Engine Optimisation, is something you need to get right to boost the organic traffic coming through to your website.
SEO is the practice of optimising your website’s content in order to increase the visibility of your website through organic searches (unpaid), helping you rank higher on Google search pages. Search engine optimisation is frequently used on both website landing pages and blog/news posts. There are several major factors to consider when practising the ever-changing rules of SEO. Find out more below.
There are lots of different things we can do to improve our SEO. Below we have highlighted some of the main points you need to master to ensure you are successful.
- Keywords – You need to figure out what your audience is searching for and use the keywords carefully when creating the content for your website. However, be careful, Google doesn’t always like it if you just overload your page with keywords.
- Headings and Meta Description – There is some speculation as to whether or not meta headings and descriptions have a major impact on your SEO however it does have a massive effect on your searchability making more users likely to click on your site if you have catchy headings and meta descriptions.
- Page speed – If you’re landing pages are taking a while to load, Google will pick up on this and could penalise you in your rankings.
- Landing page relevance – it sounds obvious, but you need to make your landing pages relevant to your business. You’d be surprised how many websites we see which don’t actually explain what the company does! Google will recognise this so always be sure your landing pages read well, the grammar is spot on and pages are related to your business.
You need to have patience when optimising your website. It’s important to remember SEO does not work overnight. It can take months for your Google rankings to improve, and unfortunately, there is no concrete answer as to how long it will take. It can depend on a multitude of things, such as the kind of keywords you’ve used, the type of website and business you are running, competitor websites and many more.
If you’re not already using Google Analytics, you should be. Analytics is a powerful tool and can be very in-depth and require certain expertise. Although, it’s easy to view the basics. You can monitor how much traffic your website is getting and where it is coming from. You can see what proportion of your website traffic is mobile and desktop and you can also see if most of your traffic is coming from organic searches or paid ads (if applicable). It’s important to track your website’s traffic so you can understand what is working for you and what isn’t.
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