Branding is one of the key elements to think about when planning your marketing strategy or website design.
Good branding is made up of a range of factors that work and flow together as a whole. These factors are things like name, logo, colour scheme etc… For those who may not fully understand the concept, branding is a name, term, design, logo or any other element that can be uniquely identified to your company. For example, you only need to see the golden arches of McDonald’s to understand that this belongs to the McDonald’s brand.
Why is branding so important?
Branding is important because it can have a huge effect on the consumer’s ideology of your brand. If a consumer is impressed by your brand they are more likely to convert and increase your brand awareness.
The key to good branding is consistency. This will increase your brand recognition as this is the main goal, you want consumers to recognise your company by your logo or slogan. A well thought out brand will also encourage consumers to trust your brand and company making them more likely to purchase, book or get in touch.
Elements to consider
The biggest rule in branding is to be consistent, so you need to come up with a plan and stick to it. But there are many different elements to consider when creating your branding strategy. You will need to think about the product or service you are offering, research and follow that theme. For example, if you own a flower company you would go with light, floral colours as opposed to dark and dull colours.
But it’s not just the colours you need to think about, another significant component of your brand is the font. There are many different fonts out there and each of them can give off very different vibes and impressions. Of you will also need to come up with a standout logo, this might just be the most significant element of your branding, and then perhaps base your brand colours and font around your logo.
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