How to use marketing automation to improve customer engagement
Engaged customers are worth more to your business. Not only will they buy more, but they’re also more likely to advocate your product or service to their friends and family.
Keeping customers engaged will help you boost sales and reach more customers. But what’s the easiest way to do it?
Why marketing automation is recommended for improving customer engagement
Businesses are constantly searching for methods to automate, improve and simplify processes and marketing is no exception. Using marketing automation is an easy way to improve customer engagement effectively.
Since the pandemic, there has been more competition online for businesses than ever before. For a business to be successful today, they need to effectively promote itself across different channels. Making sure that they’re reaching and engaging with their customers.
All of this digital marketing across different channels takes time to get right. This is why automated marketing platforms have seen a huge boost in popularity.
What is Marketing Automation?
The term refers to tools used to automate marketing tasks. It can apply to everything from email marketing, to automated chatbots and even scheduling social media posts.
It’s a great way to make your marketing more efficient whilst still offering a personalised experience to your customers.
Benefits of Automated Marketing
- Streamline processes
- Nurture leads for your sales teams
- Limit errors and inaccuracies in email marketing
- Save huge amounts of time
- Segment customers to deliver personalised messages easily
- Builds brand loyalty easily
- Access to analytics and reports to optimise easily
- Allow team members to focus on complex tasks
Making Marketing Automation Work For Your Business
Marketing automation is a hugely powerful tool! There’s a reason why so many companies are using it in their day-to-day marketing. However, you need to make sure it fits your business requirements.
Here at Copper Bay Digital, we work with all our clients to understand their unique business practices and goals. This helps us put together the best marketing solution for them.
Get in touch today to discuss how marketing automation can improve your digital marketing
5 Ways to Use Marketing Automation to Improve Customer Engagement
1. Use workflows to automate monotonous tasks
Your employees and customers will thank you for automating tasks. It means that your team can focus on more important tasks.
This means that your team are more efficient which leaves them more time to engage with customers and deliver on your promises.
2. Create personas to segment your marketing
Using a customer persona can help you visualise who your customers are, or who you want them to be.
This means that you can automate your email marketing whilst delivering personalised messaging to your customers.
Keeping the content personalised means customers are much more likely to engage with it in return.
3. Integrate across different marketing channels
The best digital marketing results are driven by multiple channels delivering consistent brand messaging.
Many automated marketing tools have the ability to track and score social media interactions. This in turn can directly feed into other marketing campaigns.
This can improve customer engagement as you’re staying consistent and making sure to use the channels your customers use.
4. Monitor results of campaigns and keep optimising
Utilising data-driven marketing means you’re geared up for success. This takes all the guesswork out of marketing.
So that you know exactly what results are generated by which actions. This way you know which actions are generating desirable results.
Using website analytics and campaign data means you can continually optimise to achieve the best results.
5. Nurture leads until they’re ready to buy
The point of marketing is that you make sure that when your target audience is ready to buy, your company is the obvious choice.
Email marketing campaigns offering value and promoting your business are the best way to keep your customers engaged.
How Copper Bay Digital can keep your customers engaged
We can work with you to identify the best marketing channels for your business. Whether you’re looking to reach new customers or optimise your offerings to give better value.
We can put together digital marketing plans to keep your customers engaged so that they convert (and keep converting)!