New Year, New You? Is it the time for rebranding a business?

You’ve heard of New Year resolutions – well what about business New Year resolutions?

It’s a great time to sit down and look at what went well this year and what didn’t. To put together a strategy to make sure that you have improved results next year.

Are you getting the right business results?

If you’re not getting the results you want – then a rebrand might be the answer. In the past many household names have rebranded successfully (including Dunkin’ Donuts).

However, it should not be done in haste. If possible, it should always be done with the guidance of an experienced marketer or a digital marketing agency.

Rebranding could change your business for the better – but if not done right, it could push you in the wrong direction.

What do you mean by ‘rebranding’?

Well, first, we need to understand what is meant by a brand and why it’s important. A brand or branding refer to things like your logo, your brand colours and even your company name. But it’s also much more than that. It’s how your customers perceive who you are as a company. It’s the whole sales experience.

Having great branding can drastically impact your customers perception of who you are as a company. Good branding goes a long way, it makes you recognisable and memorable. Bad branding could lead to attracting the wrong customers or even not attracting any customers at all.

To rebrand means to rethink your brand marketing strategy. Usually this involves looking at your brand aesthetic as well as things like company voice and brand personality.

Is rebranding right for my business?

At the end of the day, you know your business better than anybody else. If your business is getting in the way of your long-term goals, then it may be time for a rethink.

Click here to see 5 signs that you need a new website.

Rebranding can freshen up your business and help attract new customers.

Benefits of rebranding

Refresh outdated assets
Your logo and your website are often the first thing a potential customer sees. It’s your chance to make a great impression. Your logo and business should help you do this, not hinder it. Rebranding gives you a chance to breathe life back into your business and shows consumers that you are active.

Market repositioning – target new people

It gives you a chance to carve out your space in the market again. Whether it’s different services, products or even target audience. Rebranding is a great opportunity to reach different demographics.

Improved Google rankings

With rebranding usually comes a website revamp and refresh. This is a wonderful chance to make sure that your website is using up to date SEO techniques and using all the relevant keywords.

Streamline your team!
If you are rebranding because your business vision isn’t clear then structuring them can ensure that your team work more efficiently. The clarity in who your business is and what the long term goals are can help ensure your team works coherently and systematically.