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The best options to help increase traffic to your website

Vicki Nichols - Thumbnail

Vicki Nichols

Digital Marketing Lead

5 Ways to Increase your Website Traffic

Whether you’ve got a new website for your business or an older one, you want to send as many relevant users there as possible! 

Building traffic to a website is much harder than it sounds, and 61% of marketers think it’s their biggest challenge!

1. Search Engine Optimization (SEO)

One of the first things that you should look at when finding ways to increase traffic to your website is to use Search Engine Optimization (SEO). 

SEO is the practice of optimising your website’s content to increase the visibility of your website through organic searches (unpaid), helping you rank higher on Google search pages. 

The things to consider: Keywords, Headings, Meta Description, Page speed and Landing Page Relevance.

The key thing to remember with SEO is that it won’t work overnight and is a long-term strategy, so patience is key!

SEO tips to get the most out of your website

2. Pay Per Click (PPC)

If you’re looking for a quicker way to increase traffic to your website, then PPC might be the strategy for you. 

Whether you choose to advertise on Google or social media, advertising can give you the jump you need to reach new users much faster than using SEO, but it comes at a cost.

Before you jump into advertising online, make sure you look at which channel will work best for you, as each offers pros and cons. 

Why effective Google Ad campaigns help you grow your business

3. Keep active on your social media

Using social media is a great way to help you increase your website traffic, but it is not as simple as you might think.

Creating a successful social media channel will take a huge amount of effort. Make sure you’re posting consistently with valuable and relevant content to help grow your channel, which will lead to people wanting to know more about you!

Why your social media is key.

4. Keep them engaged through email

You shouldn’t just focus on trying to get new customers to your website, take a look at your past and present customers!

You can engage them by using email marketing to its full potential. Email marketing allows you to reach potential customers directly, and has one of the highest ROI, with a $36 return for every $1 spent!

It’s the perfect platform for creating long-lasting relationships that will increase customer loyalty. You can ask for feedback, launch soft sales, and persuade clients to make a large purchase!

How to measure the success of an email marketing campaign

5. Make sure your website is mobile-first optimised

Mobile-first is a term that has been around for some time now, but last year Google introduced its mobile-first index. Since the majority of users now access Google Search with a mobile device, Google primarily crawls and indexes pages with the smartphone agent going forward.

You can ensure that your site is optimised by speeding up your site, making sure your website is responsive and ensuring you have a clean code.

You can test if your website is mobile-friendly by using Google’s mobile-friendly test tool.

How Copper Bay Digital can drive the right people to your website

We work with many different brands to help increase their traffic to their website, from e-commerce to B2B-focused companies. 

Our marketing & development team can help you identify which solution is best for your business currently, and help you scale your company using digital strategies.

If you want to improve your digital presence, contact us now.

Our in-house team

of designers, developers and marketing experts

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